I've been on a major Twinkie rush the past few weeks. It's not just the sugar though. My son, the resident entrepreneur and early riser announced to us early one Friday morning that Hostess was going out of business and that we should drop what we were doing and rush out right that minute to buy some to sell on E-bay. It's times like these that I remember why I love homeschooling so much. Flexibility and having the world as your classroom! We skipped breakfast to go in search of our Twinkie fortune.
To be honest, I didn't really think we would succeed in our Twinkie resale enterprise but I wasn't about to step on enthusiasm. We arrived at the grocery store and lined up behind the retirees to wait for them to open the doors. Each of us was eyeing the old folks hoping none of them was aware of the treasure that was sitting on the shelf on aisle 16. The automatic doors opened and there was a rush of gray hair- all headed to the produce. Whew! We zoomed over to the bread aisle and there they were- Ding Dongs, HoHos, Zingers and Twinkies! A gloriously full shelf of them! Another guy was already there sheepishly carrying three boxes back towards the check out line. He passed us with his Twinkies and then noticed that we were there for the same thing. As we loaded up our cart he came back down the aisle and said that he would probably get a couple more- just in case Hostess really did go out of business for good. We agreed with him. It was a very good idea.
When we got home we immediately listed them on E-bay. We decided that a 24 hour auction would be best because Hostess could end up getting bought out and start production again on Monday and then the Twinkies would only be worth face value and we'd have to eat all those sugary snacks by ourselves. Maybe not the worst fate ever, but still, we've all had that "ate too much" junk food nausea before and were not looking forward to it. We started the bidding at a penny and pulled out all of our cheesy salesmanship tools.
Our listing read: "No reserve on this Hostess Jackpot! Get your Twinkies, Ho Hos, and Ding Dongs before they're gone! They will probably survive the zombie apocalypse! Don't be left without them! In a few years you will be kicking yourself if you don't scoop these up right now before they're gone forever. Coming to you with Aloha from Hawaii. The only reason we're letting these go is because Zombies can't swim so we're safe here!"
Now really, who would fall for this stuff, we chortled to ourselves. Well, 17 people bid on that listing and we made $99.50 on our Hostess sales. Not a bad investment.
We were thrilled to see economics at work. Scarcity leads to increased prices! We had just proven it in our Twinkie experiment. The kids packed them up in boxes and we sent them off to their new owners. Of course, we've kept a few boxes of Hostess stuff in reserve because truly, they never go bad- and plus, what if we have a Twinkie attack or suddenly someone is willing to pay a million dollars for a box or worse yet, what if zombies invade?
Since we've got to keep these Twinkies under lock and key until people are really desperate and we can use them to fund the kids college (why did I leave some on the shelf?), we decided that we would try our hand at making some. By now you know that my mantra is "how hard could it be"? I'm always up for trying stuff. So we found a recipe online. They were a fun project and they actually tasted just like the real thing. Give it a try!
Here are the ingredients:
Non-stick spray
4 egg whites
One 16-ounce box golden pound cake mix (We tried both pound cake and Butter Golden cake. Butter Golden Golden cake had a better Twinkie texture while pound cake was more firm. Pictures below)
2/3 cup water
Filling
2 teaspoons very hot water
1/4 teaspoon salt
2 cups marshmallow creme (one 7-ounce jar)
1/2 cup shortening
1/3 cup powdered sugar
1/2 teaspoon vanilla
Here's how you make them:
Preparation
You will need a spice bottle, approximately the size of a Twinkie, ten 12 x 14 -inch pieces of aluminum foil, a cake decorator or pastry bag, and a chopstick.
Preheat oven to 325 degrees.
Fold each piece of aluminum foil in half twice. Wrap the folded foil around the spice bottle to create a mold. Leave the top of the mold open for pouring in the batter. Make 10 of these molds and arrange them on a cookie sheet or in a shallow pan. Grease the inside of each mold with a light coating of non-stick spray.
Disregard the directions on the box of cake mix. Instead, beat the egg whites until stiff. In a separate bowl combine cake mix with water and beat until thoroughly blended (about 2 minutes). Fold egg whites into the cake batter and slowly combine until completely mixed.
Pour the batter into the molds, filling each one about 3/4 of an inch. Bake in the preheated oven for 30 minutes, or until the cake is golden brown and a toothpick stuck in the center comes out clean.
For the filling, combine salt with the hot water in a small bowl and stir until salt is dissolved. Let this mixture cool.
Combine the marshmallow creme, shortening, powdered sugar and vanilla in a medium bowl and mix well with an electric mixer on high speed until fluffy.
Add the salt solution to the filling mixture and combine.
When the cakes are done and cooled, use a skewer or chopstick to make three holes in the bottom of each one. Move the stick around inside of each cake to create space for the filling.
Using a cake decorator or pastry bag, inject each cake with filling through all three holes.
Serving Size
Serves 10